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패밀리레스토랑의고객만족과재방문의도에영향을미치는매개변수에관한연구
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본문내용 (패밀리레스토랑의고객~수에관한연구.hwp)
패밀리레스토랑의 고객만족과 재방문 의도에
영향을 미치는 매개변수에 관한 연구*
A Study on Variables which Affect on the Relationship
between Customer Satisfaction and Re-visitation
in the Restaurant Industry
영향을 미치는 매개변수에 관한 연구*
A Study on Variables which Affect on the Relationship
between Customer Satisfaction and Re-visitation
in the Restaurant Industry
곽 용 섭**?방 문 선***1)
Kwock, Yong-Sub?Bang, Moon-Sun
[ABSTRACT]
The study was conducted to investigate the causal relationships among the service quality, customer satisfaction, and re-visitation, and to verify the existence of intervening variables which affect on the relationship between customer satisfaction and r
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